Hospitality CRM platform Australia has become critical in 2025. With tighter margins and higher guest expectations, CRM systems in hospitality are no longer optional — they are the foundation for hyper-personalised marketing.
AspireHospitality.com.au implements CRM platforms built specifically for hospitality businesses, not generic retail or service businesses. From single-location restaurants to multi-site venue groups, we deploy guest-centric CRM tools that drive loyalty.
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What’s driving adoption
- Data is the new currency
- One-off diners don’t sustain growth
- Loyalty needs to be digital, not punch cards
- Venues must know who’s dining, what they like, and when they return
- Third-party platforms own customer data — unless you claim it
CRM bridges the gap between:
- Marketing and operations
- Service and strategy
- Guest memory and data tracking
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What a hospitality CRM does
**1. Guest Profile Management**
- Auto-create profiles from bookings, orders, WiFi, QR scans
- Track visit history, preferences, spend, allergies
- Tag VIPs, regulars, influencers
**2. Smart Segmentation**
- Filter guests by visit frequency, average spend, last seen
- Run campaigns by location, cuisine interest, or order type
- Real-time syncing with marketing tools
**3. Loyalty Engine**
- Points-based or visit-based
- Tiered rewards with auto-upgrade
- Gamified milestones and referral rewards
**4. Marketing Automation**
- Birthday and anniversary campaigns
- Abandoned booking re-engagement
- New guest onboarding sequences
- Promo code tracking by guest type
**5. Feedback & Review Capture**
- Trigger feedback post-visit or order
- Push Google Reviews or Tripadvisor prompts
- Track NPS by venue/segment
**6. Analytics & Reporting**
- Guest Lifetime Value (GLV)
- Retention rate, churn prediction
- Campaign ROI and open rates
- Booking source attribution
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Preferred vendor stack
- **SevenRooms** – premium guest CRM + booking
- **Marsello** – loyalty + email for cafés + QSR
- **Zenchef** – guest feedback + reservation CRM
- **Tock** – fine dining CRM with prepaid integration
- **Fishbowl** – SMS/email loyalty engine
- **Mr Yum CRM** – linked to mobile ordering
- **Loyalzoo** – app-based loyalty for independent venues
All platforms are deployed by Aspire with integration to POS, booking, and marketing tools.
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Use cases (spun)
> “We built a segment of weekday-only diners and offered 15% off Tuesdays — bookings rose 32%.”
> — Steakhouse, NSW
> “Guests love the birthday voucher SMS — redemptions hit 68%.”
> — Thai Restaurant, VIC
> “We reactivated 214 lapsed diners with a single ‘We Miss You’ email flow.”
> — Wine Bar, SA
> “Marsello lets us trigger rewards after 3 visits, and our repeat rate is up 47%.”
> — Café Group, QLD
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Why it matters
- **Own your guest data**, not UberEats or OpenTable
- Increase **guest frequency** without discounting
- Know your top 10% diners and **treat them like gold**
- Cut SMS/email costs via **targeted automation**
- Get loyalty and marketing **running without manual input**
- See guest value beyond the first visit
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Venue types
- QSR brands wanting SMS loyalty
- Casual dining with birthday offers
- High-end venues needing VIP tagging
- Café groups building weekday traffic
- Franchise groups standardising marketing
- Hotel F&B teams linking rooms + restaurants
- Venues shifting from 3rd-party to direct
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Deployment process
1. **CRM Needs Analysis**
- Guest flow mapping
- Data touchpoint audit
- Tech stack compatibility
2. **Platform Match & Licensing**
- Choose best-fit vendor (neutral advisory)
- Negotiate license terms
- Setup admin access venue marketing services Australia + GDPR/CAP
3. **Integration & Configuration**
- POS + Booking + Delivery data feed setup
- Campaign template design
- Loyalty structure mapping
4. **Team Training**
- Front desk, FOH + marketing
- Manual override vs automation
- Usage SOP + feedback flow
5. **Launch & Optimisation**
- A/B test campaign triggers
- Monitor engagement, redemption
- Iterate segments over time
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What sets us apart
- Hospitality exclusive — we only serve F&B
- Real-world venue background — not just tech theory
- Platform-agnostic — we choose based on your goals
- Integrated view — CRM + loyalty + bookings + marketing
- Full service — setup, train, support, optimise
- Data + creative = actual ROI
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Pricing & packages (spun)
| Plan | Best For | Includes |
|------|----------|----------|
| Starter | Solo venue | CRM + loyalty + 2 campaigns
| Growth | 2–5 sites | Automation, segments, review capture
| Pro | Groups & chains | Multi-site sync, VIP tiering, BI dashboards
| Custom | Hotels, groups | API-linked, room sync, enterprise
???? All packages include: training, onboarding, support, analytics setup
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Next step
If you’re not capturing guest data and turning it into bookings, your venue is leaving money on the table.
???? Visit [aspirehospitality.com.au](https://aspirehospitality.com.au)
???? Book your CRM & Loyalty Audit
???? Make every guest count — and keep them coming back.